Who Says Organic Can’t be Sexy???

I just LOVE Maria Rodale’s March 21st Huffington Post article titled “Top 10 Ways to Make Organic More Sexy”. I completely agree with all 10 points but where Fresh Unlimited is concerned, point 4 (design), point 6 ( packaging), point 7 (decadence) and point 10 (Fun!) are especially relevant. Please click here for the entire article…

This article articulates what we believe so perfectly and is the basis for the creation of Fresh Unlimited. The “organic” or “green” philosophy has suffered somewhat from a… well negative is not really the right word here… but a certain perception due to it’s association with the “60’s hippie/granola” movement. The organic movement, however, I think suffers more from this, whereas the green movement, in general, suffers from a perception of deprivation and restraint or the idea that we have to give up on the pleasures and indulgences we’ve become accustomed to for the sake of the planet.

But if you look at the facts, the only difference between organic products and conventional products is the ingredients/materials used to create them (and probably also the intent behind their creation but that’s a whole other post). Pick any gourmet food item and it can be created with organic ingredients to provide not only the same amazing taste experience but can do so without having to ingest toxic chemicals. Pick any gown, dress, suit, jeans and they can be recreated to perfection with organic/eco materials (see Olivia Firth post as an example). Same with shoes etc…. So in principle, organic products should be seen as equal or superior to conventional products but the disconnect, as pointed out in Maria Rodale’s article, lies in perception, which includes packaging and design.

So what does it mean for something to be perceived as “sexy”? When people think of sexy, they generally think of something exciting, vibrant, energetic, and fun. These are life affirming emotions. Is it any wonder that people respond more positively? Compare this with the notions of deprivation and restraint that we often hear about in the green movement, and combine it with bland oatmeal colored packaging and well…

We began Fresh Unlimited because we started seeing products coming into the marketplace that were decadent as well as organic and wanted to raise awareness about their existence. In recent years, more and more such products have come on the scene including Olsen Haus and Beyond Skin shoes, clothing designer Leila Hafzi, Alberto Parada jewelry and most of the world’s top chefs including Alain Passard, Marc Veyrat, Mauro Colagreco, Wolfgang Puck, Jamie Oliver and the list goes on…

So we are definitely making headway when it comes to the decadence, packaging, and design now if we could just make some noise and, as Maria Rodale phrased it “Go Big!” and make more noise to change the perceptions many still have about organic and green products and show off their fun and sexy side!

What do you think?